Business Skills Tool: Boost business impact with a targeted skills assessment
Measure what really counts to transform your sales force
In an increasingly competitive environment, sales results no longer depend solely on the targets set, but on the skills actually deployed in the field. skills actually deployed in the field.
The tool Business Skills tool enables you to objectively assess the key skills of your sales teams, revealing the levers of performance and directing development where it has the greatest impact.
What is the Business Skills tool for?
Business Skills is an assessment tool structured around high-performance observable and comparableobservable and comparable.
It measures sales skills over the entire sales cycle:
- Prospecting and making contact
- Discovering needs
- Argumentation and value proposition
- Handling objections
- Closing and loyalty
A precise diagnosis of each salesperson’s strengths and areas for improvement
An overview of your sales force‘s skills
Concrete avenues for upgrading skills, tailored to business priorities
Why use Business Skills?
This tool is particularly useful in the following cases:
- Commercial restructuring or reorganization
- Recruiting or integrating new profiles
- Sales force training and coaching
- Monitoring managerial performance within a sales enablement framework
It’s a key tool for Sales Managers, Training Managers or HR teams wishing to to objectify sales performance in ways other than raw results.
Concrete example of use
Background :
A B2B company in the industrial sector is experiencing stagnating sales despite a buoyant market. Sales actions are being carried out, but the transformation rate remains low.
What Business Skills revealed:
- Poor quality of the customer discovery phase
- Lack of mastery in formulating the value proposition
- Too product-oriented, not solution-oriented
Action plan implemented :
- Targeted coaching on weak skills identified via Business Skills
- Redesign of the sales pitch and training on strategic customer cases
- Managerial support to establish a feedback culture in the field
Result:
A 22% increase in the conversion rate , +15% in sales on strategic accounts, and greater sales autonomy for teams in long cycles.
Why choose Learning Partners?
At Learning Partners, we use the Business Skills tool to highlight key skills that are often invisible in the figures. Our approach is based on over 20 years’ experience in the fieldwith demanding sales management teams, directly linked to corporate strategy.
- Certified tool proven in international contexts
- Consultants from the field, with a dual business/coaching culture
- Can be integrated with other tools: DISC, WPMOT, PTSI
- A results-oriented approach, not box-ticking reporting
Turn your salespeople into value creators
Business Skills gives you the keys to structuring, evaluating and developing your sales teams in a targeted, measurable and sustainable way.
Contact our experts to find out more and find out if Business Skills is right for you.
Phone
+41 22 510 25 15
+33 6 40 83 53 55
Address
68 Route du Stand,
VD1260 Nyon, Switzerland